Dutch Barn and Ellers Farm - A premium UK spirits brands - were expanding rapidly and needed a smarter, more scalable way to reach hospitality buyers, venue owners, and premium stockists across the country. With a lean commercial team, they were spending significant time manually researching leads, sending cold outreach, and chasing down conversations - time that could have been spent closing deals.
System⁷ designed and implemented a fully-automated Go-To-Market (GTM) Growth Engine, tailored to their ideal customer profiles and integrated directly into their sales stack.
We combined best-in-class tools. Clay, Make, Pipedrive, and Notification systems - to build a lean, powerful automation stack. No tool bloat, just results.
The approach was delivered in four key ways:
- Precision Targeting at Scale
We used advanced AI data tools and AI Agents to identify exact-fit hospitality venues and retail groups across the UK - along with the specific decision-makers at each one.
- Sales Workflow Automation
A full-funnel outreach system was built to engage prospects, qualify interest, and hand off only sales-ready leads to the human team - reducing manual effort by over 90%.
- Human-in-the-Loop Sales Routing
Replies and key signals were routed in real-time to the right person, ensuring high-speed follow-up without dropping warm leads.
- Performance Optimisation & Reporting
Every step was tracked, refined, and reported, allowing rapid A/B testing across segments, messaging, and timing.
System⁷ didn’t just automate outbound - we engineered a GTM system that delivers relevant, qualified leads at scale. For Dutch Barn and Ellers Farm, that meant fewer spreadsheets and cold messages - and more high-quality conversations that convert.
RESULTS (4 Week Campaign)
- 💬 125+ warm conversations initiated with decision-makers
- 📈 17% reply rate (industry benchmark: 9%)
- 🤝 36.4% acceptance rate (benchmark: 22%)
- ⚙️ Major reduction in manual prospecting and admin tasks
